Congratulations J.J. Li, VCHS Class of 2019, winner of the Cornell University Hospitality Business Plan Competition. As the youngest member of his group, J.J. filled the role of Chief Marketing Officer (CMO) on the five-person team of Matte Black Airport Lounges, a group whose airport lounge business concept and presentation recently earned first place and a $25,000 prize.
No stranger to victory, J.J. was an active leader and frequent winner in the Business and Entrepreneurship Initiative’s (BEI) DECA Program, President’s Business Challenge, and Quest Incubator Program. During his four years in high school, he took full advantage of the business courses, programs, and mentorship opportunities offered at VCHS, eventually earning him admission into Cornell’s prestigious School of Hotel Administration and Hospitality. We are very proud of his success and accomplishments!